Golfers like to talk about their long game and their short game. Maybe it’s useful to look at Microsoft’s strategy that way too. Since Satya Nadella took over just over a year ago as CEO at Microsoft, he has started to redirect the company, looking at the short term, while perhaps beginning to formulate a plan for the next wave of computing.
Microsoft is the quintessential personal computer company. It came of age with the rise of the PC and thrived in the 1990s and early 2000s by giving us the tools to operate and be efficient on those machines. Surely, we complained about it — and made many a joke about blue screens of death — but in the end Microsoft provided the fuel for the PC revolution, making its founders rich beyond measure as a result.